We have prepared this Privacy Notice to explain how, 为什么, and when we collect data from you to provide targeted advertising services for our audiences, and your rights in respect of this data.
澳门银河网站如何使用收集到的数据
澳门银河网站使用这些数据来帮助澳门银河网站的广告客户识别并向您提供与您更相关的广告. 澳门银河网站还使用这些数据进行操作, 改进和增强澳门银河网站的服务，包括增强澳门银河网站或澳门银河网站的广告合作伙伴关于特定用户的数据点, 浏览器, or device to serve the most relevant ads to you and, 反过来, improve performance of an Advertiser’s ad campaigns. Specifically, we use this data for:
- 目标定位:根据你之前对你的设备的兴趣，以及你最有兴趣观看这些特定广告的时间，选择与你更相关的广告. 例如, 澳门银河网站可能会在午餐或通勤时间向您展示您最喜欢的购物网站(或澳门银河网站认为您可能喜欢的类似网站)的广告.
- Frequency capping: Making sure that you don't see the same ad too many times.
- Sequencing: If you are being served a sequence of ads, making sure we show you the right ad next in the sequence.
- 跨设备匹配:识别可能与你关联的不同设备，以便投放广告, capped and sequenced across those devices, and so that campaign effectiveness can be measured and analyzed. 例如, 跨设备匹配帮助澳门银河网站不会向你展示你正在手机上看但已经在平板电脑上购买的鞋子的广告. Instead we’ll try to show you ads for an upcoming triathlon 在哪里 you can put those shoes to work. 它还有助于澳门银河网站匹配设备，以便澳门银河网站能够在澳门银河网站知道连接到退出cookie的所有设备上尊重您的退出选择. 您可以采用澳门银河网站在下文“您的选择和选择退出定向广告”一节中描述的相应选择退出技术，选择退出上述“跨设备”和“跨渠道”方式的定向广告.
- 归因:监控, 在哪里, 以及澳门银河网站代表广告商以什么价格投放某些广告，这样澳门银河网站就可以衡量澳门银河网站对广告商活动的营销结果和整体营销策略的影响. 例如, 能够衡量某个广告活动(展示的广告和向谁展示的广告)是否实际上为ACME足球公司销售了更多的足球.
- 报告:为广告商提供广告执行情况的洞察，并获得对客户的洞察. Reporting may include ad metrics such as impressions, 点击, and conversions (however the Advertiser may define a “conversion” such as, 例如, 销售或白皮书下载, or a correlation to an actual or inferred sale, 实地参观或店铺参观). 这些数据允许广告商确定广告是否效果不佳(客户没有点击它)。, so that the Advertiser will be able to see that data and update the ad (perhaps with a better deal!). With respect to specific cookie data, 澳门银河网站限制报告特定广告商网站上的cookie活动以及显示的广告, whether t在这里 was engagement with those ads.
- Licensing Data: We may license any of the information we receive, create or collect to our Clients or other third parties. 例如, as mentioned in the “What Data We Collect” section, when we receive an email address from a third party or derive an email address, we may license that to our Clients.
- Conducting Our Corporate Operations. 至于澳门银河网站以公司身份收集的信息——澳门银河网站自己的B2B客户和潜在客户名单——澳门银河网站使用这些信息来进行澳门银河网站的业务运营和沟通. Please see our Website Privacy Notice to learn more about how we use that information.
Your Choices and Opting-Out of Targeted Ads
We recognize how important your online privacy is to you, 因此，澳门银河网站提供以下选项来控制您收到的定向广告(有时称为“基于兴趣的广告”)以及澳门银河网站如何使用您的数据.
通过以下方法选择退出此类广告不会阻止您看到广告, but those ads will likely be less relevant because they will not be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.
- Web浏览器: 您可以选择不接收澳门银河网站或代表澳门银河网站提供的个性化广告(包括重定向广告)，通过点击通常出现在澳门银河网站提供的广告角落的蓝色图标，并按照提供的说明或点击 在这里. Please note that this “opt-out” function is 浏览器-specific and relies on an “opt-out cookie”, 因此, if you delete your cookies or upgrade your 浏览器 after having opted out, 你需要再次选择退出. 如果您使用的是Safari浏览器, please also see directions regarding our cookie-less technology opt-out, 下面.
- 跨设备选择退出: In some cases we may link multiple 浏览器s or devices to you. If you opt-out on a 浏览器 or device and we have additional devices or 浏览器s linked to you, we will extend your opt-out decision to any other linked 浏览器s and devices. Since we only link users across 浏览器s and devices in some conditions, 在某些情况下，您可能仍然在澳门银河网站没有链接的其他浏览器或设备中被跟踪, and 在哪里 we are treating you as a different user.
- 流动装置选择退出: 要选择不接收基于您在不同移动应用程序中的行为的定向广告，请遵循以下说明, 适用于iOS和Android设备:
- iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting; and
- 适用于带有OS 2的Android设备.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Select Ads > Enable “Opt out of interest-based advertising”.
- Industry Opt-Out Tools and Self-Regulation:
- 澳门银河网站还遵守由数字广告联盟(DAA)管理的在线行为广告自律原则。. 您可以选择不接收其他提供广告定位服务的公司的个性化广告, including some that we may work with as Advertising Partners via the DAA website 在这里.
- 澳门银河网站也遵守由加拿大数字广告联盟(DAAC)管理的加拿大在线行为广告自律原则。. 您可以选择不接收其他提供广告定位服务的公司的个性化广告, including some that we may work with as Advertising Partners via the DAAC website 在这里.
- 最后, 澳门银河网站也遵守欧洲互动广告数字联盟(EDAA)的在线广告指导方针，您可以通过他们的“您的在线选择”网站选择退出 在这里.
- Safari用户注意事项. 当你选择退出浏览器, we, 其他广告平台, 以及其他第三方, 通常在您的浏览器中放置一个cookie，指示澳门银河网站不要使用您的其他在线行为来定制您看到的广告. 然而, if you are using a Safari 浏览器, opt-out cookies that are set for purposes of restricting this type of advertising may be deleted prior to their intended expiration date; we have no control over these 浏览器 controls or cookie deletions.
- 不要追踪披露: Some internet 浏览器s allow users to send a "Do Not Track" signal to websites they visit. We do not respond to this signal at the present time.
- Reminder to Users Residing in a European Territory: If you are located in a European Territory you will also have additional data protection rights. 这些在 "Information for European Territory Residents: Our Legal Basis and Your Rights” 下面的部分.
数据保留
CRM数据: We are processors of CRM data that we hold on behalf of an Advertiser, such as email address lists. We retain this CRM Data until the Advertiser asks us to delete this data.
Mobile Identifiers and Cookie Identifiers: 澳门银河网站收集的Cookie标识符在您的设备最后一次使用澳门银河网站的技术访问数字财产的13个月后过期(然后删除). If you visit another Digital Property that uses our technology inside that 13-month expiry period, then the expiry period will be reset and measured from that date instead. The expiration period for 移动标识符 is controlled by the end-user on their own device.
Personal Data Associated with Mobile and Cookie Identifiers Related to Browsing 历史: We delete personal data associated with mobile and cookie identifiers after 12 months. 例如, data such as an Advertiser’s website you visited or ads that you may have clicked.
Personal Data Associated with Real Time Bids: 为特定提交的投标或收到的实时投标请求(包括cookie标识符)记录的数据, 移动标识符, 广告投标, and the advertisable won or displayed to the end-user) are deleted after 30 days.
Personal Data Associated with the Display of an Advertisable: Data logged for the display of an advertisable (including cookie identifiers, 向最终用户显示的广告以及表明最终用户是否点击了显示的特定广告的数据将在12个月后删除.